RHS Chelsea: British Florist Association

BFA’s 100th-anniversary celebrations – taking a floral stand

British Florist Association
British Florist Association’s artwork for their centenary celebration at RHS Chelsea

The British Florist Association has a floral stand feature at the RHS Chelsea Flower Show (ends Saturday) to celebrate its 100th anniversary.

‘The British Florist Association at 100’ is at the heart of the floristry zone in the Great Pavilion, and has been designed by students at BFA Member College, Moreton Morell in Warwickshire, led by its award-winning tutors Jane Benefield and Laura Leong.

To the front of the stand is a huge freestanding number 100, 2.5 metres high, decorated with more than 6,000 fresh cut flowers in eye-catching, vibrant shades of pink, orange and green.

Visitors can look through the giant circles of flowers on to the future of floristry: the RHS Chelsea Florist of the Year competition.

Taking pride of place amid the archive photographs on the back wall of the stand – showcasing florists, florist shops and floral styles of the past century – will be the original wooden Presidents’ Board of the founding flower trades organisation.

BFA chairman Brian Wills-Pope said: “What better way to celebrate the 100th anniversary of the British Florist Association than at Chelsea, the world’s greatest flower show?

“The British Florist Association has always been the voice of the independent florist, and Chelsea is an extraordinary showcase of the best of professional floral design.

“This year, we are not only organising the RHS Chelsea Florist of the Year final and heats in partnership with the RHS for the 8th year in succession, but we will also have our own floral feature as a platform to share our passion for floristry with a wider audience.”

The BFA stand is sponsored by eFlorist and Florismart. For more information, visit www.britishfloristassociation.org.

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