September’s showcase of products to be online only
One of the biggest horticultural events of the year, Glee, held at Birmingham’s NEC, has fallen victim to the coronavirus pandemic.
Due to take place between September 15-17, Glee stands for Garden, Leisure, Equipment Exhibition and organiser Hyve has decided that the show will not take place this year. However, it will return in 2021.
Glee may be not a big name for the general public but it’s where the products you end up buying the next year are showcased to buyers, retailers and the media, so it’s a massive show for those in horticulture and leisure.
In a statement, event director Matthew Mein said: “As a reflection on conversations between Hyve and the community it serves, we have taken the decision that Glee 2020 will not take place and will return as an in-person event in 2021.
‘Preferred choice… a virtual environment’
“We have listened to the Glee community and whilst the industry supports Glee, the preferred choice in 2020 is to connect in a virtual environment.
“We are now working closely with our partners and clients to deliver a unique virtual forum for product discovery and interactive industry discussions that will connect the garden retail market, taking place on September 15-16, 2020.
“Bringing people together is at the heart of what we do. And with that in mind, we are also looking forward to when the market can meet again in-person. We will have Glee at Spring Fair in February 2021 and Glee 2021 will take place September 14-16.”
Glee continues to provide a host of online content, including webinars and news to the garden retail sector on The Community hub. For more information, visit www.gleebirmingham.com.